![]() ![]() ![]() ![]() Such innovations can, in turn, be understood in the context of an ongoing response by corporations to the crisis of Fordist production that has unfolded since the 1960s, and the subsequent pioneering of new modes of worker flexibility that, as many commentators have noted, has reached an apotheosis in the labour management practices of tech firms. My argument is that the implementation of work practices involving high levels of surveillance, flexibility, and co-production, as can be found across the spectrum of Amazon’s operations, signal the emergence of a new type of corporation founded at the outset in radical approaches to the management and exploitation of labour made possible by digital networks. In this paper I seek to provide an overview of the regimes of work that underpin the business strategies of online retailer. ![]()
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